Beyond presenting to groups and working with the media, your Career Academy network should establish itself in the community. Meetings with small groups of education, business and political leaders will provide direction and gauge awareness of local programs and initiatives. Your Career Academy network can establish itself as a community resource by communicating trends and opportunities in careers including engineering and other high-tech fields. Educators can also take an active role as ambassadors for the Career Academy network in the community.
Community leadership.
Career Academy networks should schedule regular roundtable sessions with key stakeholders in schools, business and government. With a vested interest in the success of your initiatives, this group's suggestions and constructive criticism will aid in your continued success. Meetings allow your Career Academy network to update stakeholders on your latest plans and projects, as well as receive feedback and discussion from the group.
Keep community leaders in the loop with regular progress reports on plans, achievements and new objectives. Also involve these leaders in special events and activities, such as student projects and presentations. Opportunities to witness outcomes firsthand will add to their appreciation and support of the program.
Community resource.
Using its network of industry partners, your Career Academy network can establish itself as a credible resource for information about trends and opportunities in today's and tomorrow's careers. Consider conducting a community-wide survey of businesses to inquire about the skills and academic backgrounds they seek in new graduates, as well as career opportunities they offer. Communicate this information through factual brief documents (called white papers), through the media and through presentations to groups.
Community outreach.
As an ambassador for your Career Academy network, you can increase awareness through your personal involvement in community and professional organizations. Watch for chances to exhibit at local fairs, conferences and expos. Share information and materials with attendees, and network with other exhibitors to spread the word about what your group is doing.
Take advantage of opportunities to tell others about your initiatives and encourage their involvement. If you know teachers in non-participating schools, tell them about the success your students are having in Career Academies. If you know professionals who work in the key industries of your region, encourage their support in working with local schools to implement Career Academies. Keep brochures and pamphlets on hand so that you can provide information when given the opportunity.