Branding
Career Academy sample logos
Sample key messages document from St. Johns County, Florida
Sample Brand Guidelines for St. Johns County, Florida
Sample "elevator speech"
Sample theme line/tagline
Sample NGL/Career Academy advertisement
Communications & Outreach
Sample Message Matrix
Sample key messages document from St. Johns County, Florida
NGL Business-to-Business Orientation Presentation
Business-to-Business Letter
Business one-pager (The ROI of Career Academies) – (customizable document)
Promotional Video Assignment for Students
Event Checklist
Event Email
Media Relations
Letter/email to the newspaper
Query to editorial page editor
Sample event media release from the Career Academies of St. Johns County, Florida
Electronic media kit (includes fact sheet and Frequently Asked Questions document)
Sample news release
Sample Follow Up Call to the Media